Deciding whether to use a quantitative or qualitative research method can be difficult particularly if you arent familiar with the problems associated with each. You can see the variables in a natural setting. 3 3 Advantages X Disadvantages Of Qualitative Research The Cons of Quantitative Research. . Successfully running a small business relies on understanding people and the behavior of your customers and competitors cannot be reduced to numbers. The biggest advantage of observational research has already been noted. When conducting repeated analysis a cross-sectional study design is not necessarily measuring the exact same participants in both instances. Perhaps the transport manager in the example of the trucks. It differs from quantitative research which looks for measurable and comparable data such as percentages quantities and probabilities. The quantitative research paper aims at collecting data from a particular gr...
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